WHY SHOULD YOU CARE ABOUT CLIMATE CHANGE?
It is having an impact on everyone's life - the impacts are real, dramatic and costly.
The changes we must make to tackle climate change will dramatically transform how we work, travel, eat and live.
The benefits of our mitigation efforts will be far reaching. Our air and water will be cleaner. Jobs will be safer. Nature will be more abundant.
ABOUT THE BOOK
Wildfires. Hurricanes. Floods. Heat Waves. Crop Failures. The results of climate change are everywhere. We see these impacts as a direct result of nearly every day.
Good Enough for the Climate explores the surprisingly simple math of the planet, an amazing array of emerging solutions, and principles of action and innovation to help us make necessary progress. You’ll read about:
Venture-funded startups that are launching and scaling solutions to meet the climate challenge.
How the Intergovernmental Panel on Climate Changes’ dogged scientific pursuit is turning the tide.
Rethinking our relationship with nature to enhance and better quantify the essential benefits we reap
Author James Earl Anderson shares stories of people innovating new solutions to the climate challenge and the actions that will get us there. Good Enough for the Climate speaks to the general public, business people, investors, and policy makers who are looking toward a sustainable future for our planet.
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ABOUT THE AUTHOR
James Earl Anderson has been enthralled with the natural world since he first climbed (and fell out of) the sycamore tree at his boyhood home in Madison, WI. Environmental issues are his passion and career focus. He is currently VP of Sales for Advanced Environmental Monitoring. He is Chair of HMEI (Hydrometeorology Industry Association) and member of ETTAC (the Environmental Technologies Trade Advisory Committee) for the US Department of Commerce. Anderson brings this passion and experience to Good Enough for the Climate.
Jim is a backpacker, biker and beekeeper. His most important life’s work is being father to three amazing young women, who still agree to spend back country nights with him in a tent under the stars.
EARLY PRAISE FOR GOOD ENOUGH FOR THE CLIMATE
"To meet the climate challenge we need a huge rigorous effort across every sector of our economy. We need measurement tools and new sources of capital. Good Enough for the Climate explores these issues providing inspiring examples of corporate leaders, scientists and policy makers working to win the climate fight."
- Jonathan Goldberg - CEO, Carbon Direct
“Finally…the perfect blend of well-grounded optimism in the face of the terrifyingly massive climate challenge. My money is on the humans and Jim paints the inspiring contours as to why!”
- Eric Letsinger - CEO, Quantified Ventures
“Good Enough for the Climate is filled with well-grounded optimism around how human ingenuity can help us effectively tackle the looming climate crisis. Thoroughly researched and filled with case studies on solutions, this book is a must-read for anyone looking for inspiration and tangible ideas for how we address climate change.”
- Paula Jasinski, President, Green Fin Studio and Author, Speaking of the Environment